Say what it does.

Calm, specific language for products built for Pearl. Name the product, explain the action and keep the limits in view.

The principles.

One idea per sentence. Real terms and numbers do the work.

RuleSpecimen
Name the category.The browser wallet for Pearl.
Describe an action.Move PEARL to Ethereum as wPEARL, or bring it back to Pearl.
Keep the scope exact.PEARL on Pearl and wPEARL on Ethereum, in one account.
Keep security claims careful.Attesters check Pearl’s ZK work proofs inside TEEs. Ethereum checks signatures and the deposit proof.
State development plainly.In development. Example accounts only.
Give the reader the limit.The bridge also relies on its signer quorum and governance.

Words we use. Words we avoid.

Use the names and mechanisms a reader can verify. Leave promotional claims out.

Use

  • Pavilion, Pavilion Wallet, Pavilion Bridge.
  • Pearl for the chain; PEARL for its coin; wPEARL for the Ethereum token; grains for the smallest PEARL unit.
  • Send, receive, review, deposit, reserve, checkpoint, proof, fee.
  • In development, example account, planned, paused, resolved.
  • Colour, centre and licence.

Avoid

revolutionary, seamless, effortless, unleash, next generation, game changing, supercharge, magic, empower, unlock, elevate, robust, cutting edge, harness, journey, dive in, landscape, in today's world.

The metaphorical uses of the two nouns in that list are also excluded. Also avoid claims of complete safety, a launch, an audit, a partner or a date without evidence.

Formatting is part of the voice.

Keep the sentence easy to scan on a small screen.

UseAvoid
Sentence case. Proper nouns retain their capitals.Title case headings and all caps labels.
Full stops, commas, colons and parentheses.Em dash or en dash punctuation.
A full stop at the end of a category headline.Exclamation marks or rhetorical questions as hooks.
Plain words with space to read.Emoji, hashtags and cashtags.
“1,284.37 PEARL” and “3 min 14 s”.A number with no unit or a time with no timezone.
“Two colour”, “on chain”, “in development”.A compound phrase when a simpler rewrite works.

Posts to work from.

Each product statement comes from the live sites. Keep the qualification when you reuse a security claim.

The thread runs from its opener through “receive”. Status, event, change and partner entries are fill in templates. Verify their bracketed details before publishing.

Feature

Every address checked before you send. Pavilion Wallet checks the network, type and checksum as you paste.
Wallet address checks ↗

Feature

Your keys stay on your device. They are created inside the extension and stored encrypted with your password.
Wallet keys ↗

Thread opener

PEARL to wPEARL, in five steps: Deposit, Custody, Verify, Prove, Receive. Here is what each step does.
Bridge crossing ↗

Thread: deposit and custody

Deposit PEARL to an address tied to your Ethereum recipient. The recipient is fixed when you fund it. The deposit then joins the bridge reserve.
Bridge crossing ↗

Thread: verify

Attesters check Pearl’s block proofs and accumulated work inside TEEs before signing a checkpoint.
Bridge crossing ↗

Thread: prove

Ethereum checks the checkpoint signatures and a proof of your deposit, including its recipient and amount. It does not verify Pearl’s mining proof directly.
Bridge ZK explanation ↗

Thread: receive

The bridge mints wPEARL to your Ethereum address once the deposit meets its confirmation and mint limits. The signer quorum and governance still matter.
Bridge crossing and security model ↗

Explainer reply

Wrapped PEARL (wPEARL) is the Ethereum token backed by PEARL held in the bridge reserve. Deposit PEARL to receive wPEARL, or redeem wPEARL to receive PEARL on Pearl.
Bridge wPEARL FAQ ↗

Operational status template

Operational. [Service] is processing [operation] normally. Last checked [time and timezone].
Fill only after verifying current service status.

Paused status template

Paused. [Operation] is paused while we investigate [verified issue]. [Action users should take]. Next update at [time and timezone].
A hypothetical format, requiring a verified incident.

Resolved status template

Resolved. [Operation] has resumed. [Verified cause and fix]. [Any action users still need to take].
A hypothetical format, requiring a verified resolution.

Security reminder

Pavilion will never ask for your recovery phrase and never DMs first. Keep the phrase offline. Do not share it with anyone offering support.
Wallet recovery phrase rule ↗ · Support policy: Pavilion never DMs first.

Event template

[Confirmed topic], with [confirmed hosts]. [Day and date] at [time and timezone]. Join the X Space: [confirmed link].
Fill only after the event, hosts and link are confirmed.

What changed template

[Screen or flow] now [verified change]. [One sentence explaining what people can do differently]. Details: [release note].
Use a release note as the source for a real change.

Partner template

Pavilion and [confirmed partner] are working on [confirmed scope]. [What each party does]. Details: [approved joint source].
No partnership is claimed by this placeholder.

Timing

Pearl aims for one block every 3 min 14 s. Pavilion Wallet shows a send as pending until it is in a block.
Wallet send timing FAQ ↗

Return route

Returning to Pearl takes five steps: Escrow, Burn, Delay, Review, Receive. The batch fixes the recipients and amounts before payout.
Bridge return crossing ↗

Vault

The vault allows four moves: Withdraw, Merge, Rekey and Recovery. Watchtowers can send a wrong batch back before its review window closes.
Bridge vault rules ↗

Rewrite the claim.

Remove the promise the product cannot support, then name the thing the reader can check.

Before

Introducing the future of wallets for Pearl.

Pavilion

The browser wallet for Pearl.

Before

Your assets, your rules. No limits.

Pavilion

PEARL on Pearl and wPEARL on Ethereum, in one account.

Before

Bridge PEARL instantly, whenever you want.

Pavilion

Every crossing waits for confirmations and review. The app shows which stage your transfer has reached.

Before

Every transfer is completely secure.

Pavilion

Attesters verify Pearl’s work proofs inside TEEs. The signer quorum and governance still matter.

Before

All chains. One place.

Pavilion

One account on Pearl and Ethereum.

Before

Get ready for something big.

Pavilion

Pavilion Wallet is in development.

Before

We have transformed the entire sending experience.

Pavilion

The review screen shows the recipient, network, fee and total before you sign.

Profile bios.

Keep the category and the development status. Each fits X’s 160 character limit.

Pavilion

Building the browser wallet and ZK bridge for Pearl. In development.

68 characters

Pavilion Wallet

The browser wallet for Pearl. PEARL on Pearl and wPEARL on Ethereum, in one account. In development.

100 characters

Pavilion Bridge

The ZK bridge for Pearl. Move PEARL to Ethereum as wPEARL, or bring it back to Pearl. In development.

101 characters

Alt text carries meaning.

Describe the subject and repeat any message that exists only in the image. Explain a diagram’s sequence.

Scene

“A stone bridge spans a calm bay. A lighthouse stands on the right headland, with pearl farm floats in the foreground.”

Post

“The browser wallet for Pearl. PEARL on Pearl and wPEARL on Ethereum, in one account. Below the text, two figures sit in a stone pavilion above the bay.”

Diagram

“PEARL to wPEARL in five stages: Deposit, Custody, Verify, Prove, Receive. Attesters check Pearl’s proofs inside TEEs; Ethereum checks signatures and deposit inclusion.”

Product UI

“Pavilion Wallet example account home screen, with PEARL on Pearl and wPEARL on Ethereum. Send, Receive and Bridge actions sit below the balance.”

Lead with the useful information. Do not repeat “image of”, colour descriptions with no purpose, or the same decorative scene in every post. A decorative image beside equivalent HTML text can have empty alt text.

Master lines to consider.

Pavilion’s master line still needs the founder’s approval. The product lines above are already in use.

Proposals for the founder

The wallet and bridge for Pearl.

The shortest category description for the two current products.

A browser wallet and ZK bridge for Pearl.

More specific about each product, with a longer line.

Claims and sources.

The bridge’s checks have limits. Keep those limits wherever the mechanism is explained.

Attesters verify Pearl’s ZK work proofs inside TEEs. Ethereum checks their signatures and the deposit proof. Ethereum does not verify Pearl’s mining proof directly. The quorum, governance, correct code and independent watchtowers still matter.

Do not claim a launch, audit, partner, price, user count, TVL, APY or yield. Keep dates out until they are confirmed. Do not ask for a private key or recovery phrase, including an invented one. Do not invite DMs for support.

Bridge security model ↗ · Timing and limits ↗ · Wallet key handling ↗